John Kim

Go-To-Market Operations Consultant

What Is It Actually Costing You to Grow?

Most growth-stage companies are making their biggest investment decisions — which customer segments to prioritize, where to scale sales capacity, which acquisition channels deserve more budget — without knowing what it actually costs to acquire a customer.

Not the surface number. The real one.

The one that includes every sales salary, every tool, every hour of management time, every onboarding cost.

Without that number, you're making growth decisions you can't fully defend — and optimizing a machine you can't fully see.

The Diagnostic

A two-week structured audit that tells you exactly where your acquisition cost infrastructure stands today — and what needs to happen to build a CAC number your whole leadership team can use to make decisions.

This is a defined engagement with a clear deliverable. Not a sales pitch.

What You get

  • CRM data quality scorecard across key attribution dimensions — segment, channel, source, and motion

  • Full cost inventory across every category contributing to customer acquisition — including the ones most companies miss entirely

  • Side-by-side breakdown of how finance and sales each calculate the number and where the methodology diverges

  • Gap analysis with specific fixes ranked by effort and impact

  • Written report specific enough to act on and clear enough to share with your leadership team

Who This Is For

B2B companies between $5–$20M ARR with an active sales team of 5 or more reps — venture-backed, PE-backed, or bootstrapped.

The right person is asking questions their systems can't fully answer yet — which segments are actually profitable, which channels are earning their spend, and where growth is working versus where it's quietly bleeding margin. It's most urgent when those questions are coming up in every leadership meeting and nobody has a number everyone agrees on.

Who This Isn't For

  • Pre-revenue companies — problems too ambiguous for a cost diagnostic

  • Companies with no active sales motion — not enough acquisition activity to audit

Investment

I'm taking on a small number of diagnostics at no cost in exchange for a candid conversation about results when we're done.

Once I have five completed case studies, I move to a paid rate. If you're interested, now is the time.

5 spots available through April 30th

About John

10+ years building GTM and finance systems at Fortune 500 companies:

Dell Technologies — Revenue operations for a $2B sales org
Walgreens — FP&A and cost modeling at scale
Kraft Heinz — Finance operations
BD (Becton Dickinson) — Cash flow forecasting & financial ops

Now helping growth-stage companies build the customer acquisition cost clarity their biggest decisions depend on.